Founders move faster when they build with people who know the terrain.
Work with operators who’ve launched products, scaled companies, and guided founders through early chaos. Their experience gives your idea direction and steady momentum.
Talk to customers, test assumptions, and uncover what truly matters. This clarity shows you which features create value and which to drop.
Follow a framework that takes you from validation to prototype to launch and beyond. Each stage adds structure, momentum, and focus.
Gather early adopters, real usage, and paying customers. These signals prove people want what you’re building and guide smart next steps.
The Ascent Program is a staged path for founders who want to grow with intention. Each step creates evidence, structure, and momentum as you move from idea to scale.
01.
Talk to customers, test assumptions, and define your Ideal Customer Profile. Build the evidence that guides your direction.
02.
Create a simple prototype and test it with early believers. Use their feedback to sharpen your path.
03.
Release your MVP with a focused go-to-market plan. Learn from real user behavior.
04.
Improve your product, boost retention, and identify early revenue patterns that support growth.
05.
Prepare for fundraising, build your team, and organize operations for intentional expansion.
The program helps founders stop building in isolation and start moving with clarity, structure, and momentum. It provides a guided path from early validation to scale, ensuring founders collect real signals—such as early adopters, usage, and paying customers—that prove their idea deserves continued investment.
Founders can join at any stage. Whether you have a raw idea, a partial MVP, or an already-launched product, the support begins exactly where you are. The pacing and focus adjust based on the needs of your business, not a fixed template.
The Ascent Program is a structured, five-stage pathway designed to take founders from idea to scale with intention. It includes:
Inception: Customer conversations, assumption testing, and defining your ICP
Ignition: Building and testing a simple prototype
Launch: Releasing the MVP with a practical go-to-market plan
Lift: Improving retention and identifying early revenue patterns
Scale: Preparing for fundraising, building the team, and organizing for expansion
Founders work with experienced operators who have launched products, grown companies, and supported early teams through chaos. Their background ensures that every step—validation, customer discovery, product refinement, and go-to-market—is grounded in real-world experience, not theory.
The program is ideal for:
Corporate professionals preparing to start something new
Builders with an MVP seeking traction
Industry experts who understand real problems
Founders who want progress, accountability, and support that adapts as they move.