• Inception Talk to customers, test assumptions, and define your Ideal Customer Profile. Build the evidence that guides your direction.
  • Ignition Create a simple prototype and test it with early believers. Use their feedback to sharpen your path.
  • Launch Release your MVP with a focused go-to-market plan. Learn from real user behavior.
  • Lift Improve your product, boost retention, and identify early revenue patterns that support growth.
  • Scale Prepare for fundraising, build your team, and organize operations for intentional expansion.

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